Monday, February 22, 2010

MNIK grosses Rs. 250 million as its opening collection

Controversies have only help MNIK if not affected its box office cash collections for the film has gone up to grossing around Rs.250 million (about $5.3 million) across the globe as it opened to the screens this Friday.
In New Zealand, the opening day collection was about $9,727 while in the Middle-East, the movie raked an earning estimated at $300,000. The paid previews of the movie earned about $193,000 from 89 sites in Britain becoming the topper and in Australia, paid previews collected around $34,000 and it ranked number 11.
Vijay Singh, CEO of Fox Star Studios India, the Indian distributors of the film said, “We are delighted with the performance and audience reactions across demographics. More so, because this is only phase one of the film release. In addition to the release across 45 countries, MNIK will be rolled out in a phased manner across 25 non-traditional markets from April onwards.” The movie is being marketed and distributed by Fox Star in India, in the US by its sister company Fox Searchlight and in the rest of the world by parent group 20th Century Fox International. Fox plans to release the film in Egypt, Jordan, Syria, Oman and Lebanon this week.

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